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Business Plan for Wine Sale
Zborovská, Petra ; Sochor,, Jiří (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to develop a business plan, which is engaged in sale of new wine grape varieties, called "Marlen". The theoretical part is in the field of business plans and the manner of treatment with a focus on the issue. The practical part includes specific measures and tools for a successful business plan, which is to establish sales of new wine into sales.
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Customer database design
Černý, Jiří ; Kratochvíl, Petr (referee) ; Fiala, Alois (advisor)
Diploma deals with project managament of market survey which is realized by small Czech trading company. Step by step it attends to questionaire design and how to use it, definition of information minimum, managing of market survey, design of information system modification, data processing by descriptive statistics usage.
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The Business Plan
Hlaváčková, Lucie ; Šídová, Lenka (referee) ; Koráb, Vojtěch (advisor)
The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.
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Mobile Application for Conferies of Scientific Conferences
Majer, Marek ; Herout, Adam (referee) ; Szőke, Igor (advisor)
The goal of this text was to implement a mobile application for attendees of technology conferences. While creating the concept the user experience was highly emphasized and after doing the market research there were couple of surveys and discussions with potential users, that often attends those conferences. Resulting application got positive feedback about its UI/UX qualities and was marked as 8.3 out of 10 in these regards. Application was updated according to the concerns that users provided in feedback tests. In the end there were suggested additional improvements to the application, that would enhance user experience at the conference even more.
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Extending Usability of Machines
Maršíková, Anna ; Michele, Jiří (referee) ; Juřica, Pavel (advisor)
The bachelor thesis is focused on the production and innovation process of the spindle from the current product portfolio of the engineering company TOS KUŘIM – OS, a.s. in order to increase machine utilization and satisfy demand. Bachelor thesis is divided into three parts. The first part serves as a theoretical introduction to the topics marketing, production and innovation. The second part describes the company background and analyzes the current production process. New spindle design according to the customer's wish along with the solution's evaluation will be presented at the end of the thesis.
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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
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Expansion of a Czech Producer of Modular Wood Buildings on the Intra-community Market
Kočařík, David ; Kubant, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.
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Creation of Small Company
Peštuka, Aleš ; Jančová, Helena (referee) ; Koráb, Vojtěch (advisor)
This thesis follows up the creation of business plan for establishment of new company called EasyWash. The company focuses on functioning of self-service laundry in Brno. The first part describes the theoretical background and methods, that are needed to perform all analyzes and proposals. In the analytical part I dealt with the creation of its own business model of the company. Part of the proposal of a business plan is the marketing, organization structure, schedule and financial planning. A certain part was devoted to the evaluation of risk factors.
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Analysis of the Selected Firm
Mačát, Jakub ; Chudý, Martin (referee) ; Hanušová, Helena (advisor)
Cílem této diplomové práce je analýza odbytu ve vybraném podniku. Na základě teoretických poznatků a koncepcí posoudit, zda vybraný podniku používá nástroje odbytové politiky správně a efektivně. Praktická část vychází z marketingového průzkumu, makroekonomických a vnitropodnikových dat, na jejichž základě jsou zjištěné skutečnosti konfrontovány se skutečností. Závěr práce je potom věnován konkrétním doporučením pro odbytovou politiku vybraného podniku.
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Business Plan
Kunstová, Petra ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.
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